Theme colours were important. We wanted something neutral, signifying health, outdoors, nature.
We cropped the image from one of their top selling bikes to accentuate the beautiful lines from the frame.
The movement around the page brings the website to life. Subtle enough to keep the user experience pleasurable, but exciting enough to keep the user engaged.
Result: A simple clean design.
We wanted a unique way to convey to the customer they’re not just buying a bike, but into a way of life.
What better way than splitting a bike in half upon scroll, to unveil all of the adventures, health benefits and memories that can be created with their purchase.